Web Design Process

Sanelite WebCore web design process is specifically organized to efficiently and accurately build each client's web site. It encompasses many facets of standard web development - from the initial evaluation of the target audience to the delivery of the completed web site to the host server.

Our successful process is truly an extension of our company's design philosophy.


Not every step in the five-phase process, shown below, will apply to each web project. Each client has unique needs and different objectives. Our "process" is simply a pattern which our web artists follow to keep your web development project on track. Items may be added or deleted as necessary.

Holding to a well-defined web plan is one element that not only places us ahead of the web developer pack, but also guides us in setting the pace in web design! We look forward to working with you through this process as your web site unfolds in all of its unique aspects.

Determine the Goals and Brand Concept
  • Evaluation of the Target Audience
  • Competitive Analysis
  • Positioning Strategy
  • Goals for the Site
  • Developing the Core Values of the Brand
  • Choosing a Brand "Word"
Outcome - Brand Vision
  • What you stand for
  • Brand Mission
  • How you will achieve your mission, more tactical Branding
  • Identify your uniqueness and differentiating position
  • Brand Strategy
  • Convert your strategy into a creative platform
  • Explore your Brand Values
  • The core Values that become the essence of your brand
Creative - Concept
  • Color Scheme
  • Format/Layout of the Front Page
  • Format/Layout of the Secondary Pages
  • Theme of the Site
  • Competitive Analysis of Related Web Sites
  • Develop Overarching Creative Strategy
  • Initial Design and Creative Strategy
  • Creative Brief
  • Flowchart with Naming Conventions
  • Complete Information Architecture
  • Logo Use and Integration
  • Design of Front Page and Main Menu
  • Design of Primary Menu Links
  • Design of Secondary and Tertiary Links
  • Design of any Template Pages
  • Creation of Storyboards
  • Integration of Image Data, Business Information
  • Audio/Video Source Files
  • Form Programming/Database
  • Duplication of Design Components
  • Comprehensive Style Guide for the Web Site
  • Maintenance Plans and Procedures
  • Marketing Plans
  • Testing all links by Committee Members
  • Creation of Meta Tags
  • File transfer to host server
  • Submission to Search Engines/Indexes